The ATCF has consciously designed this nonprofit to be an avenue for the entire travel and outdoor industry to come together and support projects that will benefit the future of tourism and destinations.
100% of membership dues go directly to funding on the ground conservation projects. Membership dues are USD $500 per million in revenue, up to $5,000.
With this in mind, regardless of level of membership, all members will receive the same benefits:
- Recognition as an organization that values the protection of tourism’s resources
- Ability to nominate a project to receive funding
- Ability to vote on final selection of projects to be awarded funding
- Use of ATCF logo
Some of the immediate benefits of being an ATCF member that you can start harnessing are:
Build Internal Culture: Each year ATCF members get to nominate two projects and have one vote to rank the projects that they would like to receive funding. Bring together employees in your organization to vote on their favorites project, tallying up the results to represent the single vote your organization receives. Consider using the material to present in a regularly occurring company meeting or set up voting boxes in the lunchroom with information on each of the projects.
Influence Consumer Behavior: More than ever consumers consider a company’s humanitarian or philanthropic efforts when making a purchasing decision. You can use your membership of the ATCF to showcase your organizations passion for the conservation of unique natural and cultural resources of adventure travel destinations. Share your story on your site, in marketing materials and social media. See our guide included in this packet that gives examples and materials for getting the word out there.
Brand Storytelling: A marketing plan has to do more than promote the products of the business. Being a member of the ATCF allows for additional content pieces that you can add to your mix. Use the below talking points in your communications at any time, and throughout the year use the following moments in your content plan:
Nomination Period - share with your audience the projects that you are nominating for funding
Voting Period - share the way your organization voted on the projects (see above).
Grant Winners - showcase the projects that were awarded grant money. If you choose to adopt a project, you can showcase that, too!
Media Release: It can be challenging to create new stories to share with the media and attract attention for your business. Becoming a member of the ATCF is a strong story to broaden your brand image. Use the press release templates in this packet to get you started!
Thank you to our five founding members who have each joined the ATCF as Adventure Leaders!
In addition, the ATCF has members from all corners of the world including North America, South America, Europe, Middle East, Asia, Central America and Africa.