Conservation Conversation With Experience Plus! Bicycle Tours
Monica and Maria Elena Price are second-generation owners of two cycling travel companies, one based in the US and the other in Italy. The sisters (often mistaken for twins) own and operate BikesPlus (which supports tour operators and independent travelers on cycling tours and bike rentals in Europe) and Experience Plus! Bicycle Tours (the Colorado-based parent company that operates tours in over 10 different countries). This year the company celebrates 50 years since its first trip in 1972 when “our parents took 20 intrepid travelers from Pisa to Forli, across the Italian Apennines on bikes.” Experience Plus! has been an ATCF member since 2016.
How does Experience Plus! tackle the issue of climate change?
While it can sometimes feel like a small company can’t do much, when we are out there helping people see the world from the bike saddle, it’s an opportunity to give them a different perspective from their usual perch.
Climate change has become a part of our conversation at many stages of our trip management, sales, and development process. Interestingly, it is also now part of our communications with customers, especially when we talk about what to expect on tour. We now may have heat waves earlier in the season (think northern Europe in June or July). Many of the smaller, even four-star, hotels we like to use don’t have air conditioning, which in the past wasn’t an issue, but now it is getting warmer. So setting those expectations is key.
The drought this year (2022) caused at least one of our “Bike and Boat” tours to divert from some of our normal canal routes, which required itinerary adjustments and communications just weeks before departures. As storms become more unpredictable and heat waves more intense, we have to train our tour leaders to make decisions on the ground for the comfort and safety of our travelers. It’s all very real to us, and to our travelers. The benefit is that it is an opportunity for conversation and ideas.
And what about overtourism?
Our travelers vividly see the contrast between riding on quiet roads in the countryside and then entering larger more popular towns. Our most iconic and best-selling trip is “Bike Across Italy,” which cycles from Venice to Pisa. This tour also passes through Florence. All three of these iconic Italian cities are currently trying to manage overtourism in different ways and our guests are directly affected.
We stopped spending the night in Pisa almost 20 years ago when we realized that the hotel we used to use (right across from the Leaning Tower) wasn’t a comfortable place to stay because of noise, traffic restrictions, and crowds. We have conversations with our travelers about these issues and the possible solutions and we’re pleased that many come away realizing “off-the-beaten-track” towns such as Ravenna and Ferrara are equally rich in culture and history. So it’s not just about setting expectations but educating our guests, who will hopefully share what they have learned and take actions that make a positive difference.
Many of our travelers become wonderful ambassadors for exploring the world by bike and cycling in general, so they are already making a difference.
Experience Plus! has been a supporter of the ATCF since the beginning. Why?
Few of our trips are in locations that ATCF typically ends up supporting the most, yet we truly believe in the industry coming together to sustain local people and fragile places wherever the funding is most needed. We are all part of the same community.
It is important that all the stakeholders in the industry understand each has a part to play in protecting the planet. Sometimes we get so siloed in our own niches we forget the benefits of different groups coming together. Incredible ideas and solutions can come out of that. We think this is fundamentally important in how we address problems in the future. It’s the essence of community and we’re honored to be part of this one.
Why travel by bike?
There’s something about exploring the world on two wheels. You can cover a lot of ground and feel it under your wheels so it’s a great way to immerse in the place. And there’s a general sense that people on bikes are approachable, so making connections between people is easy. We even design our trips and train our guides to facilitate planned and serendipitous connections. I [Maria Elena] recently was able to introduce some of my own friends to the world of bike travel. These were people who wouldn’t have chosen a bike trip otherwise—and the best part of the trip was hearing their exclamations of wonder and fun. They loved the freedom to explore and stop whenever they wanted and really valued the insider knowledge of our local guides. It was eye-opening for them and a good reminder for me about why we do what we do!