ATCF CONSERVATION STORIES

Stories of Collective Action in Conservation

Rachel Bryant Rachel Bryant

ATCF in Québec: A Week of Connection, Conservation, and Momentum

From packed rooms to the main stage, the Adventure Travel World Summit in Québec was a big week for ATCF. Here's a look at how we celebrated ten years, connected with our community, and came home with momentum for conservation.

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We celebrated ten years of ATCF at the Adventure Travel World Summit in Québec. Here's a look at a week full of connection, conservation, and momentum.

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Rachel Bryant Rachel Bryant

Ten Years In, We're Bringing One of the World's Great Storytellers to the Table

Ten years ago, ATCF was introduced to the adventure travel industry as a simple idea at ATWS in Anchorage. Today, that idea has grown into 53 conservation projects across 29 countries, backed by a collective of 200+ member businesses who believe travel can protect the very places it depends on. This September, we're marking the milestone in Quebec City, and we're bringing acclaimed anthropologist and storyteller Wade Davis to open the conversation about why this work matters.

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Rachel Bryant Rachel Bryant

Backroads and the Power of Collective Conservation

Many adventure travel companies have built conservation into their business model. But what Backroads discovered through their membership with the Adventure Travel Conservation Fund is that this work becomes exponentially more powerful when connected to a broader industry movement.

In 2025, Backroads launched their Give Back Program, supporting 20 projects across 16 countries with over 500 volunteer hours and $32,000 in donations. Yet they recognized an important truth: no single company can solve the conservation challenges facing travel destinations alone.

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Rachel Bryant Rachel Bryant

Micro-Donations, Major Impact: How to Turn Customer Engagement into Conservation Funding

The global adventure travel market was valued at $1.16 trillion in 2024, with travelers spending a median of $3,000 per trip. That's not just impressive scale—it's untapped conservation potential. World Nomads has proven what's possible when companies make conservation giving effortless: over 20 years, nearly 1.4 million travelers have contributed micro-donations, raising $2.5 million for grassroots conservation projects. Learn how ATCF members can turn everyday customer transactions into meaningful conservation funding.

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Rachel Bryant Rachel Bryant

Designing for the Places We Love: Aurora Expeditions and the Douglas Mawson

For over 30 years, Aurora Expeditions has navigated a fundamental tension in polar travel: how do you bring people to fragile ecosystems without contributing to their decline? The Douglas Mawson, their newest ship, is built on a simple principle: responsible exploration starts with the details. From microplastic filtration systems to AI-driven routing technology, this vessel represents what's possible when environmental responsibility is designed into every decision, even the ones passengers will never see.

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Soraya Shattuck Soraya Shattuck

2025 Impact Report

This year, the ATCF community funded high-impact, community-led conservation work across Africa, Asia, and the Americas. From restoring coral reefs and protecting lions to combating plastic pollution and strengthening local livelihoods, these projects reflect what’s possible when adventure travel becomes a force for conservation.

We’re proud to share the progress, stories, and collective impact that our community helped make possible.

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Member Conservation Story Nicole Melancon Member Conservation Story Nicole Melancon

Meet ATCF Adventure Leader, Flickr

If there’s one thing Flickr understands better than anyone, it’s the power of an image to spark connection, curiosity, and care. As one of the world’s most iconic photo-sharing communities, Flickr brings together millions of people who document the natural wonders of our planet (from remote alpine ridges to vibrant coral reefs) and use visual storytelling to inspire global appreciation.

As an ATCF Adventure Leader, Flickr directly supports our backbone, enabling us to secure donor dollars to flow straight to community-led conservation projects around the world.

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