Conservation Conversations with Mountain Travel Sobek

Massimo Prioreschi is the president and CEO of Mountain Travel Sobek, based in Emeryville, California. It is North America’s oldest adventure travel company specializing in group and custom adventure travel across the globe, including hiking, trekking, rafting, wildlife, and cultural journeys. With a focus on sustainable and responsible tourism, MT Sobek aims to provide travelers with immersive experiences while minimizing their impact on the environment and local communities. Mountain Travel Sobek is a member of ATCF at the Adventure Steward level. “Sustainable and responsible travel is more important now than ever before,” says Prioreschi. “As we continue to grapple with the challenges of climate change and biodiversity loss, it is imperative that we all take responsibility for our impact on the natural world.”

How does MT Sobek approach the issues of climate change, over-tourism, and other problems facing places?

We believe in the power of responsible, small-group tourism to support local communities and mitigate these problems. We offer off-the-beaten-path destinations such as Algeria, Turkmenistan, and Iraq, and we explore lesser-known trails in popular locations like Yosemite and the Alps. We promote traveling during shoulder seasons to spread out tourism throughout the year and reduce over-tourism during peak months. We mostly use local guides to reduce the carbon footprint of moving guides around the globe. We also use public transportation where possible. In our commitment to fighting climate change, we support conservation efforts, minimize waste, and encourage eco-friendly transportation and carbon offset programs for our travelers.

You’ve come in as an Adventure Steward of the ATCF, a $5,000-level annual commitment. Why?

I’m personally committed to supporting conservation efforts and, as an Adventure Steward of the ATCF, Mountain Travel Sobek can amplify its impact by banding together with like-minded companies. By supporting organizations like the ATCF, we can help to protect the places we love by supporting projects that solve sustainability issues in the places where we travel and help ensure that future generations can enjoy them as well.

The history of MTS is fascinating and goes back to the early days of modern adventure travel. What has that given you as you look to the future?

The company has always had a deep passion for sustainable and responsible travel. It has always been at the forefront of the small-group adventure travel industry, and since the beginning recognized the importance of respecting and protecting the local communities and environment that we visit.

One of our core values is to use local guides. Travelers not only get a more authentic and immersive experience, but it also supports the local economy by ensuring the benefits remain there. Local guides possess an intimate knowledge of the culture, history, and environment of their home regions, and they can offer insights and perspectives that would be impossible to gain otherwise.

In the future, we will continue to prioritize the protection of the natural environment and local cultures. This means reducing carbon footprints, minimizing waste and pollution both in the office and in the field, respecting local customs and traditions, and supporting local economies. By prioritizing these values, travel can become a force for positive change, promoting sustainable development and environmental conservation.

Tell us about a trip or place that changed you or your thinking.

A family trip to the Galapagos in 1997 had a profound impact on me. The wonder in my children's eyes as they interacted with the wildlife made me realize the importance of preserving these natural wonders for future generations. It was inspiring to see how wildlife can flourish while coexisting with travelers, but it requires a fiercely protective mindset from both visitors and locals.

The Galapagos Islands are an excellent example of the virtuous circle of conservation and tourism, balancing economic development with the protection of natural areas. The revenue generated from tourism provides the necessary funding for conservation efforts, which, in turn, helps to preserve the unique ecosystem that attracts visitors in the first place.

Learn more about Massimo Prioreschi and Mountain Travel Sobek on Facebook, Instagram, Twitter, and YouTube!

Welcome New Members

The ATCF is excited to welcome Freely, WeTravel, JourneyWoman, Adventures in Good Company, and Explorer X to our global network of conscious travelers!

Freely is a Travel insurance and safety app. You can customize the cover you need for the days you need it, end to end on the app.

Why is the conservation of tourism destinations important to your organization?

One of our main values at Freely is; 'Giving back to people, places, and the planet'. This is something that lives and breathes very strongly within our organization, and we are working hard to back this up in all ways possible. We want people to enhance their lives with travel and exploring the world, but to do it in the most sustainable way. As a travel (insurance) organization to be able to support the conservation of tourism is an absolute no-brainer.

Find Freely on Facebook, LinkedIn, and Instagram.

WeTravel

WeTravel, the booking and payments platform powering multi-day travel, has built its platform with a mission to empower any travel business through its technological solutions. With thousands of group and travel businesses—who interact with 500,000 travelers, annually—using its platform, the business believes it has an unparalleled ability to positively impact how travel businesses operate, including being a champion, through its platform, in helping travel businesses protect and preserve people and the planet.

WeTravel is a proud, new member of the Adventure Travel Conservation Fund and thrilled to support the organization’s impactful work to create actionable change in the travel industry, for a sustainable tomorrow.

Find WeTravel on YouTube, Twitter, LinkedIn, Facebook, and Instagram.

JourneyWoman

JourneyWoman is the original travel publication for solo women, established in 1994. They also provide a Women’s Travel Directory, which lists women-friendly tours, retreats, guides, and accommodations.

Why is the conservation of tourism destinations important to your organization?

Women - and women over 50 - are the primary decision-makers in travel and can help influence good behaviors in others. Our editorial focuses on how women can travel sustainably, and we want to encourage women’s tour operators to embrace sustainability in their business practices.

Find JourneyWoman on Twitter, LinkedIn, Facebook, YouTube, and Instagram.

Adventures in Good Company creates experiences of a lifetime for women seeking new adventures. Their small group getaways encourage women of all ages and life stages to (re)connect with their adventurous selves, other women and cultures, and the natural world. AGC vacations are for women who love being active, regardless of whether you're a first-time traveler or a lifelong adventuress. They handle the logistics so you can relax, have fun, and fully experience some of the world's most breathtaking places.

Why is the conservation of tourism destinations important to your organization?

AGC recognizes that any form of adventure travel is inextricably linked to impacting the places and people that are visited, but we stand to believe that travel can be a force for good, both in introducing our participants to new cultures and new beliefs and in providing economic benefit to the places we visit. That's why we strive to be a leader in sustainable travel. Our goal is to have a positive impact on the environment and cultures of the places we visit and to minimize the adverse impacts of travel.

Our commitment to sustainable travel follows three guiding principles: environmentally friendly practices like minimizing the use of plastic; protecting natural and cultural heritage; supporting local communities.

Adventures in Good Company has the opportunity to make a greater impact on conservation efforts through ATCF at 100% of our membership dues go directly toward funding conservation initiatives.

Find Adventures in Good Company on Facebook, Pinterest, and Instagram.

Explorer X is a Seattle-based travel design company dedicated to helping people Travel Better and Live Better.

Why is the conservation of tourism destinations important to your organization?

Working to conserve the culture, history, and environment/natural resources of tourism destinations not only protects/empowers the local community but also increases the likelihood that future generations of travelers will be able to visit, share with, and learn from these destinations and the people there as well.

Find Explorer X on Instagram and Facebook.

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New Member: HELINOX

Since 2009 Helinox has been a design-first company, focused exclusively on bringing comfort outdoors so you can be At Home, Anywhere. Furniture should be built to travel, so they’ve designed their gear to be portable, durable, and beautiful as well as comfortable. This means you can relax when you’re backpacking deep in the woods, sitting on an urban rooftop, lounging at the beach, car camping, or simply hanging out in the backyard. So lightweight and compact, you’ll want to bring your own chair to any adventure or gathering.

Helinox believes in the conservation of tourism destinations because they too are travelers and adventurers. They revel in the diversity and beauty of the natural world and are committed to preserving these places.

They decided to become a member to support the conservation of these tourism destinations and to connect their brand with the organizations and operators who facilitate bringing people to them.

Helinox was also generous enough to provide our 2022 Travel Consevarion Auction with 2 Helinox Sunset Camp Chairs